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Calusa Brewing - Sarasota, FL
Beer Label Design
For this project I was inspired by Florida’s rich aquatic heritage & culture of the “Calusa Tribe.” In my research I found that Calusa means "fierce people." With that in mind the overall look and feel of these 2 labels reflected a fun modern twist on the fierce powerful creatures of the ocean.
Client /
Calusa Brewing
Role /
Art Director
/Designer
Agency /
Studio Max Design
Final Label Design for Citronius
I started by doing some quick sketches for Dissonance and settled on this fierce beard wave concept. The face was inspired by a traditional Calusa Tribe Mask who's mustache turns into a swirling ocean combining the two flavors of cinnamon and coffee.
Final Concept Design
Beer Mock-Ups
Final Label Design
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